A WebAR treasure hunt that turns the exhibition into a hunt for hidden toys and cars, smartly guiding visitor traffic toward less frequented areas.
Created for the Children's Museum of Costa Rica, Juguetes del Parqueo is a Web Augmented Reality (WebAR) experience that transforms the physical exhibition into an exciting interactive hunt for hidden toys and cars. Running directly within the mobile browser with no app downloads required, families can jump straight into the experience.
As visitors explore the space and collect virtual objects, the platform unlocks interactive rewards, animations, and badges. Beyond entertainment, the experience incorporates strategic interaction design: it subtly and playfully guides the flow of visitors toward less frequented zones of the museum, balancing foot traffic while keeping families active and engaged throughout the entire tour.